Marketing - B.B.A.

General Information

Degree & Major: Marketing - B.B.A.
College Name: Terry College of Business
Department Name: Marketing
Jason W. Booth
Academic Advisor II
(706) 542-3767

Dale Jacobs
Academic Advisor I
(706) 542-3770
Find Out More

Degree Requirements

College-wide Requirements

University-wide Requirements

Description: Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

All Marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems. Courses are available in marketing communications, services marketing, sales and sales management, digital marketing, marketing analytics, and international marketing.

The Marketing major also offers two different areas of emphasis from which students may choose: Professional Selling and Digital Marketing. Or students may choose to pursue the general marketing track to obtain a broader view of marketing.

The Marketing faculty at UGA bring a broad range of perspectives and experiences to the classroom. All are dedicated teachers and active contributors to the marketing profession. Many are known nationally and internationally for their achievements.

Throughout their program, Marketing students work closely with an academic advisor, who provides assistance in course selection, individual program progress, and long-range planning. The department sponsors a very active student organization, Pi Sigma Epsilon, which offers students valuable business contacts, leadership experience and social interaction.

Career Opportunities: The purpose of the Marketing major at UGA is to provide students with a basic understanding of marketing and its vital role in society. The Marketing curriculum is future-oriented and emphasizes the skills needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, marketing research and many other related areas. The curriculum is designed to develop the broad background of knowledge required for continuing professional growth in a changing world that is constantly demanding better trained people for executive positions. Of the more than 850 undergraduate marketing majors at UGA, approximately half of them complete program requirements for the B.B.A. in marketing each year. Many UGA marketing graduates move directly into lucrative sales or management training programs; others go on to graduate programs, such as the Master of Marketing Research (MMR), to prepare for academic or professional careers.
of Transfer Students:
Summer or part-time employment involving marketing activities.
Scholarships: The department has several scholarship opportunities.
Study Abroad: International Agribusiness Marketing and Management: Focus on Mexico; UGA at Oxford Study Abroad Program; UGA Study Abroad in Avignon; UGA Study Abroad in Verona, Italy; Agriculture and Ecology in Tropical America—Guatemala (odd-numbered years) Costa Rica (even-numbered years); Agriculture and Ecology of Tropical America—Pernambuco, Brazil; Asian Study Abroad Program; Classics Studies Abroad in Rome; College of Education at Oxford; Consortium for Overseas Student Teaching (COST); Costa Rica Ecology Program; Costa Rica Study Abroad; Drama and Theatre in London; Terry faculty-led Study Abroad programs.
Internships: Many students choose to gain valuable work experience and earn academic credit by completing an internship and preparing a paper relating to their work experiences in the field of marketing. Students are responsible for contacting the business, firm, or agency and setting up the internship, which can be paying, and must involve at least 200 hours of work over the course of the semester, i.e., approximately 15 hours per week. Contact the academic advisor for more information.
Other Learning Opportunities: Innsbruck (Austria) International Summer School; International Banking & Finance & International Economics & Business, State University of West Georgia; UGA-Bamberg (Germany) Exchange Program; UGA Exchange Program to Germany; UGA-New Zealand Student Exchange Program; UGA-Agder College Exchange.
Student Organizations: American Marketing Association:
Pi Sigma Epsilon:

Available Graduate Programs: Master of Marketing Research, UGA
Master of Business Administration, UGA