Marketing - B.B.A.

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General Information

 
 
Degree & Major: Marketing - B.B.A.
College Name: Terry College of Business
Department Name: Marketing
Contact:
Laura Richardson
Academic Advisor II
lrichard@terry.uga.edu
(706) 542-3770
   
Find Out More

Degree Requirements

College-wide Requirements

University-wide Requirements

 
Description: Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems. Courses are available in advertising, promotion, sales and sales management, and international marketing.

The marketing faculty at UGA bring a broad range of perspectives and experiences to the classroom. All are dedicated teachers and active contributors to the marketing profession. Many are known nationally and internationally for their achievements.

Throughout their program, marketing students work closely with the department’s advisor, who provides assistance in course selection, individual program progress, and long-range planning. The department sponsors a very active student organization, Pi Sigma Epsilon, which offers students valuable business contacts, leadership experience and social interaction.
 
HR
Details

 
Career Opportunities: The purpose of the marketing major at UGA is to provide students with a basic understanding of marketing and its vital role in society. The marketing curriculum is future-oriented and emphasizes the skills needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, research and many other related areas. The curriculum is designed to develop the broad background of knowledge required for continuing professional growth in a changing world that is constantly demanding better trained people for executive positions. Of the more than 600 undergraduate marketing majors at UGA, approximately half of them complete program requirements for the B.B.A. in marketing each year. Many UGA marketing graduates move directly into lucrative sales or management training programs; others go on to graduate programs, such as the Master of Marketing Research (M.M.R.), to prepare for academic or professional careers.
Expectations
of Transfer Students:
Summer or part-time employment involving marketing activities.
Scholarships: The department enjoys the support of several leading corporations in the form of scholarships to top marketing students and a high-level of interest in recruitment of marketing majors.
Study Abroad: International Agribusiness Marketing and Management: Focus on Mexico, UGA at Oxford Study Abroad Program, UGA Study Abroad Program in Avignon, UGA Study Abroad in Verona Italy, London Study Abroad Program, Agriculture and Ecology in Tropical America - Guatemala (odd-numbered years) Costa Rica(even-numbered years), Agriculture and Ecology of Tropical America - Pernambuco Brazil, Asian Study Abroad Program, Classics Studies Abroad in Rome, College of Education at Oxford, Consortium for Overseas Student Teaching (COST), Costa Rica Ecology Program, Costa Rica Study Abroad, Drama and Theatre in London.
Internships: Many students choose to gain valuable work experience and earn academic credit by completing an internship and preparing a paper relating to their work experiences in the field of marketing. Students are responsible for contacting the business, firm, or agency and setting up the internship, which can be paying, and must involve at least 200 hours of work over the course of the semester, i.e., approximately 15 hours per week. Contact the academic advisor for more information.
Cooperative Education: For further information, contact Cooperative Education Programs, Career Services Center, 542-8421.
Other Learning Opportunities: Innsbruck (Austria) International Summer School; International Banking & Finance & International Economics & Business, State University of West Georgia; UGA-Bamberg (Germany) Exchange Program; UGA Exchange Program to Germany; UGA-New Zealand Student Exchange Program; UGA-Agder College Exchange.
Student Organizations: Pi Sigma Epsilon, www.uga.edu/~pse/
Available Graduate Programs: Master of Marketing Research, UGA
Master of Business Administration, UGA
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