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Course ID:MARK 4700. 3 hours.
Course Title:International Marketing
Course
Description:
Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.
Athena Title:International Marketing
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
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Syllabus: