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Course ID:MARK 4210. 3 hours.
Course Title:Professional Selling and Customer Relationship Management
Course
Description:
Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.
Oasis Title:PROFESS SELLING
Duplicate Credit:Not open to students with credit in MARK 4250
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
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Syllabus: