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Course ID:MARK 4210. 3 hours.
Course Title:Professional Selling and Customer Relationship Management
Course
Description:
Explores the theory and practice of professional selling through extensive role-play, face-to-face, and recorded presentations in the sales lab. Focuses on developing and maintaining customer relationships, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, and value analysis. Both analytical and interpersonal skills are developed.
Athena Title:Professional Selling
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
HR
Syllabus: