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Course ID:MARK 4220. 3 hours.
Course Title:Sales Force Strategy and Management
Course
Description:
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.
Athena Title:Sales Force Strategy and Mgmt
Prerequisite:(MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E) and MARK 4210
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
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Syllabus: