College of Journalism and Mass Communication

Cultural Diversity Requirement

Implementation Plan

Pre-journalism first- and second-year students will be encouraged to complete an approved course that will fulfill hours in Area VI or elsewhere in the core while they are enrolled in the College of Arts and Sciences. Those who have not done so at the time of admission to this college (third-year students) may elect to take one of the options submitted below as part of their major requirements or choose an elective from the University’s list of approved courses.

Options

 ADPR 5140 Advertising and Society -- Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility.
 
JRLC(LACS) 5060 Telenovelas, Culture, and Society -- Examination of the connections between media, culture, and society as participants study the world's most watched television genre: the Latin American telenovela. The class focuses on the genre's contexts of production, consumption, regulation, and generalization, and analyzes telenovelas as a public forum for the negotiation of sociocultural issues.
 
JRLC 5080 International Mass Communication -- Mass media of the world--what they are like, how they operate, and what impact they have. Philosophies of different systems will be compared, as well as efforts at development or regulation of these systems. Attention will be given to print and electronic media and to international news agencies.
 
JRLC 5210 Social Effects of Mass Communication -- Patterns of influence among mass communication and the individuals, organizations, and institutions in society. Current research and critical literature are analyzed in reviewing debates about claims of media effects, including socialization of children, formation of attitudes and values, promotion of social behaviors, and legitimation of power structures.
 
JRLC 5400 Race, Gender, and the Media -- Relationship between men, women, and racial and ethnic minorities in the United States and the media. Includes discussions of representations in mass media (television, print media, advertising, and film); impact of representations on audiences; inequities in media professions and institutions; and alternative, feminist, and minority media.
 
TELE 5440 History and Analysis of Electronic Programming -- Radio and television entertainment and informational programs are traced from their roots to the present through socio-cultural, technical, legal, and economic influences.